We are Sparq

A unique combination of creativity, passion and innovation, enabling organisations to communicate through extraordinary events

Your partner in creating exceptional events

Sparq is more than just an event production company; we’re your partner in creating exceptional experiences. We integrate into your team, providing expertise and support to deliver events of any size, from intimate gatherings to global productions. Our clients’ vision is central to everything, from initial consultation to final execution. Every event is built around your goals, audience and brand, resulting in a trusted partnership.

Sparq is at the forefront of cutting-edge technologies and innovative solutions that transform live events. Clients gain access to fresh ideas and bold concepts that set their events apart and captivate audiences. Sparq’s passion for live events drives creativity and inspires the team to deliver exceptional results. You can expect precision, professionalism and meticulous attention to detail.

Wherever your vision takes you, Sparq is there to bring it to life with creativity, passion and precision.

Core values

Our work is driven by four key values that guide every event we produce:

Agility

We’re quick to adapt; we solve problems and find solutions. We are always keeping up with new trends and tech to make your event stand out

Integrity

Integrity builds the foundations of trust and reliability that our close working relationships are built on. We believe in forming strong partnerships with our clients, acting as an approachable, friendly extension of your team

Excellence

From planning to execution, we are committed to delivering flawless, memorable events that exceed expectations

Passion

Every event is a unique story, and we are enthusiastic about helping you tell it

A unique combination of
experience & creativity

With over a century of heritage and decades of live event experience, Sparq boasts unparalleled industry knowledge and experience across a wide range of events from corporate conferences and product launches to gala dinners and awards ceremonies. This gives you the peace of mind that your brand is in excellent hands. Many of our team members have long service with Sparq, providing valuable insights into the event industry, AV technology, and key venues.

While other organisations outsource creative development and design, Sparq’s in-house team combines creativity with strategic thinking to design experiences that are not only visually compelling but also aligned with event objectives and goals.

How we work with you

Whether you require a full-service event production including Creative Services, Technical Production and Event Management, or you simply need assistance in a specific area, we can customise our services to meet your needs.

Sparq aims to make event planning stress-free and enjoyable. Our collaborative approach and focus on your objectives make us an extension of your team. We guide you through every step of the process, helping you feel relaxed and confident while enjoying the journey of creating your event.

Incoming enquiries

Incoming enquiries are triaged and passed to the most suitable team member.

Concept development & quotation

Event aims and budgets are discussed, concepts are prepared, and a quotation is submitted.

Design & planning

While our creative team works on design, the project team focusses on planning, logistics and resources.

Preparation & installation

Equipment is tested, loaded, shipped to the venue, set up, and thoroughly tested.

Showtime

Our project managers and technicians deliver the event professionally.

Post event evaluation

Lessons are learned about what worked and what can be improved.

Creating sustainable events

At Sparq, we believe looking after the planet goes hand in hand with supporting the people who live on it. We’re doing our bit to reduce our carbon footprint through alternative travel solutions, planning environmentally conscious events and working with suppliers who share our values. We recycle where we can, reduce waste, and give old equipment a new lease of life through trusted partners who repurpose it responsibly. We’ve also invested in energy efficiency and back local initiatives like litter picking and sponsoring local women’s football clubs.

But it doesn’t stop there. We’re proud to have funded the build of a toilet in Zimbabwe through Toilet Twinning – improving access to clean, safe sanitation as part of our commitment to global wellbeing. For us, sustainability means more than just being green; it’s about creating a positive, lasting impact wherever we can.

For more information about Sparq’s commitment to delivering a positive impact on the environment, visit our sustainability page here.