Travel for London
Multiply Roadshow

Engaging Londoners with the Multiply Roadshow
Sparq was proud to deliver both waves of the 2024 Multiply Roadshow on behalf of the Greater London Authority and the Mayor of London – an ambitious outreach campaign designed to boost numeracy confidence and increase awareness of the London Multiply programme across the capital.

Connecting Communities Through Creative Campaigning
Working in close partnership with the GLA, we began by evaluating boroughs across London to pinpoint key indicators of need. These insights shaped a bespoke blend of events and advertising targeted at specific groups, including returners to work, care leavers, those with recent experience of the criminal justice system, and Londoners for whom English is a second language.

From a major takeover at Tobacco Dock to intimate community events, we delivered 42 events that brought Multiply providers directly into local settings – alongside community organisations – building trust and opening up routes to learning.

Alongside this, we ran a powerful creative campaign across London. From paid social and influencer content to Spotify, out-of-home, programmatic, and print, the campaign centred around a single, consistent message: Search LONDON MULTIPLY. Every asset was crafted and delivered in-house by our team, ensuring clarity, consistency, and connection with every audience.

Creating Opportunities
We also partnered with Circle Collective to provide paid work experience for young Londoners not yet in employment – supporting talent development alongside campaign delivery.

“This campaign set out to challenge perceptions and remove barriers – and it’s been brilliant to see communities across London really engage with the Multiply message. Our combined approach of targeted advertising and on-the-ground events has been a real success.”