P&O Ferries

A Historic Naming Ceremony

P&O Ferries marked a major milestone with the naming ceremony of P&O Liberté, their second hybrid vessel, at the Port of Dover Cruise Terminal. Attended by VIPs, stakeholders, and employees, the event celebrated innovation, sustainability, and the future of maritime travel. With former UAE Economy Minister H.E. Sultan bin Saeed Al Mansoori delivering the keynote speech and cadet Katrina B. naming the ship, the ceremony blended tradition, spectacle, and a vision for greener travel.

Seamless Production & Ceremony Coordination

As a trusted production partner, Sparq provided full event and technical production, ensuring a seamless experience. The event featured a main stage, VIP platform, grandstand seating, and elegant décor, with floral arrangements and a red carpet setting the scene. Our team managed all technical elements, from PA systems and auto-cue to LED lighting, ensuring flawless execution. Carefully coordinating the ceremonial moments, we oversaw the ribbon cutting, ship’s horn, champagne smashing, and release of vertical colour smoke, marking the official naming of P&O Liberté. Live entertainment from a pianist, accordionist, and silhouette artist added to the atmosphere.

A Lasting Impression

The event was a proud moment for P&O Ferries, receiving fantastic feedback from attendees and organisers alike. From ceremonial traditions to an immersive guest experience, it was a true celebration of maritime innovation and sustainability. Following this success, Sparq looks forward to supporting P&O Ferries on future landmark moments.